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Crash Override
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Fri Sep 12, 2008 9:48 pm


SD Card Association Introduces Embedded SD for Mobile Phones,
Consumer Devices



New Embedded SD Standard Offers Field-Proven SD Functionality and
Design Ease to Increase Device Storage Options



SAN RAMON, Calif.--(BUSINESS WIRE)--The SD Card Association (SDA) announced today it will enter the embedded
storage market with the Embedded SD standard for storage devices in
November. The Embedded SD specification extends the widely adopted,
market-proven SD interface to embedded storage, doubling device storage
potential and easing platform design in mobile handsets and consumer
electronics devices.

As next-generation mobile handsets and CE devices demand high-capacity
embedded storage and flash management solutions, Embedded SD simplifies
system engineering by leveraging well-known SD standards. It allows all
removable, embedded storage devices and input/output (I/O) peripherals
to utilize the same common interface.Embedded SD separates flash
management from the host and provides manufacturers and consumers with
the flexibility of up to 32 GB scalable high-capacity on-board memory,
plus 32 GB of removable memory with any SD High-Capacity memory card.

“The miniSD and microSD form factors are the
leading interfaces for removable storage cards for mobile handsets,
currently dominating the market, and are expected to constitute 90
percent of all card slots in mobile handsets in 2010, according to our
analysis,” said Nam Hyung Kim, director and
chief analyst for iSuppli Corp. “The new
Embedded SD standard is built on that leading SD standard and takes aim
at mobile handset storage needs like low power consumption, boot
functionality, small form factor and integrated flash management.”

The Embedded SD standard regulates the specifications of SD
interface-based embedded flash devices, easing the integration of
storage devices and avoiding market fragmentation in the mobile and CE
industries.

The Embedded SD specification defines the mechanical and electrical
framework of the new embedded form factor and is also focused on
enabling advanced functionality in embedded storage devices. Embedded SD
devices offer a smart system solution with a smooth migration path from
legacy designs, reduced design complexity and support for code,
applications and user data storage.

“The SD Card Association plans to
significantly reduce market fragmentation by delivering superior
compatibility to the world of embedded storage, just as we have done in
the storage card industry,” said James Taylor,
president and chairman of the SD Card Association. “The
association will continue to drive significant host market expansion
while maintaining backwards compatibility with future interface
development. The continuous collaboration and cooperation within the
association’s ecosystem serves as a strong
engine for innovation, consistency and growth.”

To speed adoption of Embedded SD, support of boot functionality requires
only minor changes in the host ROM code of currently mass deployed
baseband, application and multimedia processors with minimal additional
changes to block device driver to support the additional functionality
of embedded SD.

The Embedded SD Standard Defined:




  • Fully Compatible with SD standard
    Embedded SD is fully compatible with the industry leading SDHC (SD
    2.00) interface, ensuring a seamless migration from current SD to
    Embedded SD designs.

  • Both 3.3V and 1.8V Power Supplies
    Supported for both flash and I/O power sources.

  • Boot from Embedded SD – Reliable and
    secure storage of boot code on an Embedded SD device reduces the
    number of memory components in a design, as well as the number of
    busses required, enabling more efficient designs.

  • Flexible Partition Mechanism
    Allows multiple physical partitions accommodating varied data sources
    such as boot code, OS, applications and multimedia content with
    customizable levels of protection for each partition. Original
    equipment manufacturers, mobile network operators and content
    providers gain optimal flexibility and control to configure the
    Embedded SD device for different usages and data types.

  • Protection Mechanism – Flexibility
    to separately configure each physical partition with different read
    and write/erase protection modes.

  • Data Robustness – Optional
    configuration of each physical partition of the Embedded SD device,
    including full immunity to power failure and protection of critical
    data (boot code, operator data, etc.).

  • Power-Saving Sleep Mode – Option to
    customize power needs and reduce power consumption and boost battery
    life.

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Q-Area51
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Age : Number of posts : 3476My Device : HTC TP - Q9cCarrier : VZWLocation : SE PA - USA

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Fri Sep 12, 2008 9:52 pm

HOW Cool !!!!!!!!!!

BRING ON THOSE 32 Gb CARDS !!!!!!!!!!!!!!!!!!!!!!!!!!
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Cirruslyloud
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Fri Sep 12, 2008 10:07 pm

can't wait for this....
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brandon
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Sat Sep 13, 2008 3:04 am

32gb?

Count me in!
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Cirruslyloud
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Sat Sep 13, 2008 3:15 am

scared to see the cost. I have a 2GB card STILL, I need to upgrade anyway
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brandon
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Sat Sep 13, 2008 3:23 am

Cirruslyloud wrote:
scared to see the cost. I have a 2GB card STILL, I need to upgrade anyway

ouch..yeah..it'll be pretty steep
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Cirruslyloud
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Sat Sep 13, 2008 3:25 am

Definitely
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The Crow
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Sat Sep 13, 2008 9:04 pm

Well at first it will be just like anything new. But wait 6 months or even a year. I mean I have 8 now....soon there will be the 12 and 16 gigs out.
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